I turn complexity into clarity
Designing human-centered product language and scalable content systems for fast-growth design teams.

Liz Martinez

Content Designer
and UX Writer

10M+

Users
Reached

100+

Stakeholders
Aligned

40+

Products
Shipped

5

Content Systems
Created

2500+

Learners
Enabled

The short version.

Who I am

I'm Liz Martinez, a UX writer and content designer who helps turn complex experiences into clear, usable content. I partner with design systems teams, designers, product managers, and engineers to create language that reduces friction, systems that scale team effectiveness, and product experiences that meaningfully improve customers' lives.

Where I add value

Sales and platform fluency that strengthens content decisions

I create content, messaging, and documentation that:

  • Reflect real buyer journeys
  • Align product and sales language
  • Balance user needs and business goals
  • Support adoption without sales copy
Content strategy that scales design

I design frameworks, systems, and standards that:

  • Align teams around shared language
  • Reduce complexity through patterns
  • Enable designers to work independently
  • Ensure consistency across platforms
Enablement & adoption that turns systems into practice

I lead programs, workshops, and trainings that:

  • Drive adoption of content systems
  • Accelerate onboarding and learning
  • Support teams through change
  • Sustain standards over time
Ready to work together? Let's connect

Recent work highlights

Selected platform, product, and content systems work.

My working principles

How I work and what I stand for in every project.

  • Drop the egoLet the work speak. Stay open to feedback.
  • Lead with dataLet evidence, not preference, guide decisions.
  • Clarity firstIf it's unclear, it's not done.
  • Cut the fluffEvery word should earn its place.
  • Keep the heartLanguage that connects beats language that impresses.
  • Write for humansReal people, real moments, real needs.
  • Make it reusableBuild once, use everywhere.
  • Scale for impactDesign for systems, not just screens.
  • Share the playbookEnable others to succeed.
  • Lead by exampleModel the standards you expect. Show, don't just tell.

Signature strengths

Navigator
When direction is unclear
Connector
When teams need to come together
Advocate
When teams need a voice
Distiller
When information overwhelms
Catalyst
When change needs momentum

Nice things colleagues said

"Whether leading a project or jumping in to support others, Elizabeth always brought a design thinking mindset and a strong business lens to the table."

Caty Posch Content Design Manager

"She can put complex, technical information into relatable terms. She structures content in ways that make sense for varying audiences, whether they are internal stakeholders, fellow designers, or customers."

Laura Sands Senior Content Designer

"She not only crafted interface content that made our product easier to understand and use, but also brought a strategic lens to content decisions, always tying them back to user needs and product goals."

Tom Markworth Product Manager

"Her professionalism and genuine passion for well-crafted language made her an invaluable partner on our DS team, and I highly recommend her for any content-focused role."

Chongchi Zhang Design Systems Lead
clarity.
content.
strategy.
systems.
impact.
design.

Let's connect

Good work starts with a good hello.

Email me
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