Liz Martinez
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Portfolio
Selected platform, product, content systems, and go-to-market work.
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Platform content
Product content
Content systems
Web & brand
Sales enablement
Zoom App settings redesign
IA
Accessibility
Platform content
150 settings audited | 9M+ users impacted
Platform language framework
Accessibility
Localization
Platform content
6 terms aligned | 4 products impacted
AI feature naming and dev
Privacy
Compliance
Legal
Product content
1 GA feature launched | 60+ strings authored
Content guidelines
Content operations
Design system
Content systems
71 content guidelines | 20 component guidelines
UX content patterns
Content operations
Design system
Content systems
Terminology | 66 UX patterns
Gainline website redesign
Content strategy
Web & brand
11 pages rebuilt | 100% compliant
Platform UI casing
Content governance
String management
Platform content
12 products audited | 25K+ strings updated
New feature naming and framework
Localization
Language framework
Product content
Naming matrix | Global validation
Virtual sales onboarding
Scale
Enablement
Sales enablement
2,000+ employees enabled | 4.8/5 learner score
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Prospecting workflows & content
Training
Pipeline
Personas
Sales enablement
Prioritization matrix | Outreach beta | Case studies
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