About

Hey, 👋 I'm Liz Martinez,

I'm a senior content designer and strategist who cuts the fluff, keeps the heart, and designs clear, inclusive content systems for complex products at scale.

Background

With a background spanning sales, enablement, and UX writing, I bring a unique blend of user empathy, business context, and systems thinking to everything I design. At Zoom and Verizon, I led large-scale onboarding and platform content initiatives, shaped product language used by millions, and built governance-ready frameworks that helped product, design, and engineering teams move faster with confidence.

What I'm energized by

I'm most energized at the intersection of strategy, language, and user experience—especially when the problem is complex, ambiguous, or spread across multiple teams. Whether I'm designing product copy, onboarding flows, or internal documentation, my goal is always the same:

Reduce friction, clarify intent, and make complex systems easier to use, maintain, and scale.

How I work

I approach every project with a systems-driven mindset, balancing consistency with flexibility so content can scale as products and teams grow. I'm comfortable working upstream with product and design partners, making tradeoffs, and documenting decisions so teams can move forward with clarity.

What teams come to me for

Teams come to me when they need to untangle complex systems, align on language, and create content frameworks that actually get adopted.

Based in Grand Junction, Colorado — you'll usually find me golfing, recharging with my family, or refining better ways to work. I care deeply about thoughtful communication, and I thrive when building content that works hard for the users and teams.

Connect Resume

Experience & Education

  • Victra (Verizon retailer)

    2010–2018

    • Sales Associate
    • Sales Manager
    • Operations Manager
    • District Manager
  • Zoom Communications

    2018–2025

    • Account Manager
    • Prospecting Program Manager
    • Sales Onboarding Program Manager
    • Senior Content Designer
  • Gainline Financial Partners

    2025–Present

    • Freelance UX Writer
  • 2010
  • 2012
  • 2014
  • 2016
  • 2018
  • 2020
  • 2022
  • 2024
  • 2026
Graduation Colorado State University BA Interior Design

Nice things colleagues said

"Whether leading a project or jumping in to support others, Elizabeth always brought a design thinking mindset and a strong business lens to the table."
Caty Posch Content Design Manager
"She can put complex, technical information into relatable terms. She structures content in ways that make sense for varying audiences, whether they are internal stakeholders, fellow designers, or customers."
Laura Sands Senior Content Designer
"She not only crafted interface content that made our product easier to understand and use, but also brought a strategic lens to content decisions, always tying them back to user needs and product goals."
Tom Markworth Product Manager
"Her professionalism and genuine passion for well-crafted language made her an invaluable partner on our DS team, and I highly recommend her for any content-focused role."
Chongchi Zhang Lead Design System Designer
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Let's connect

Good work starts with a good hello.

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